Variety is the spice of life

“Variety’s the very spice of life, That gives it all its flavour.”

Ever wonder who wrote that?  Well, its a quote from William Cowper’s Poem “The Task”, written in 1785.

Poor William was offered the job as the Clerk of Journals in the English House of Lords, but cracked under the strain of his studies and had to be institutionalised. After recovering, he took life a little slower and wrote some famous poems and hymns.  Many of which we quote today without even knowing it.

His poem “Light Shining out of Darkness” gave the English language the idiom, “God moves in a mysterious way / His wonders to perform.”  He also wrote a number of hymns, which I recognise from school, but couldn’t really sing from memory anymore.

Anyway, what I really wanted to say, was that at Substance, we truly subscribe to the belief that variety is the spice of life.  We love to have fingers in many pies.

For this reason, in 2011 we expanded our repertoire of services, to include multi-media campaigns.  Our service providers also grew to incorporate some old-hand experience in advertising, as well as new-school digital and PR friends.  Since then we have produced multi-media campaigns, for amongst others Sonke, The SafetyLab, Grassroot Soccer and the Prevention in Action Project.  I have really enjoyed the multi-platform, cross-cutting approach as well as the introduction to strategy and expanding my repertoire of media.

I believe the power of story-telling carries across all media and is pretty universal really, so its been fun to invite clients to take life a little slower with us and make some magic together.

If you are looking for some campaign direction or just want to make the story of your brand sing a little louder, give us a call and let’s chat.

‘Til next time!