An article in which Yvette Lambrecht does not write at all about CMYK vs RGB

We have recently acquired a new client on the design and layout side of Substance Films and we have encountered a significant challenge in explaining and quantifying the difference between CMYK colour values and RGB.  Having struggled to write an email to said client with my head full of worries on Friday, I decided that this Monday morning was the time to lay this one to rest good and proper.

So I got googling CMYK and RGB.  I read this informative article about CMYK and really liked this image from 1902:


Then I found this article by Print International about CMYK and RGB and I thought, AHA, I’ve got it now.  Then I realised it was Greek to me and the bottom line still was that CMYK is the accepted colour value system for litho printing and RGB was used for lazer printing and web.  And if a client were going to have their logo created in a vector format, ostensibly the outcome with that logo would be use in litho print.

This train of thought then lead me along a minor internal rant about using computer screens as a method of comparing design and for that matter, video quality (!).  Which lead to a further (now growing to be external) rant about a deep feeling of distrust that is growing between media service providers and their clients, due to the growth in consumer-orientated faux “pro” software for (amongst others), video editing, image manipulation, web design et al.  Having personally had to salvage a few “I was trying to make this video in KeyNote, so I wouldn’t have to pay for you, a professional to do it, but I’ve stuffed it up, so now can you fix it for me because my presentation is tomorrow” situations, it has been reitereated to me repeatedly how these supposed “pro” applications are no substitute for a professional’s training, insight, experience, work flow and yes, PRO applications.

You don’t trust your friend who happens to own a scalpel to remove your appendix, nor do you trust your friend who owns a screw-driver to replace your cam belt, so why do you trust yourself to create your own media?  Just like having your appendix removed by someone who is actually a plumber by trade, trying to do it yourself is in the long run going to be a lot more expensive and painful (and bloody), than if you had just checked yourself in with a surgeon to begin with.

Get in touch with Substance Films for a quote that includes anaesthetic and peace of mind.

And Happy Monday to you!